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This site had the following in the homepage, "Macrae and Dick, Inverness Official Jaguar Retailer." Our analyzers noticed that the web site stated " WELCOME TO Macrae and Dick, Inverness." The Website also stated " Macrae and Dick, Inverness offer a full range of New Jaguar models including the award winning XF, flagship XJ, luxurious XK, F-TYPE and the all new Jaguar XE. We also hold an extensive range of approved used Jaguar cars including the X-TYPE and S-TYPE models. To find out more about us or any of our services please contact us at the dealership. We look forward to speaking with you soon." The website's header had Official Jaguar Retailer as the most important keyword. It was followed by XF, XF Sportbrake, and XJ which isn't as highly ranked as Official Jaguar Retailer. The next words the site uses is XK. F-TYPE was also included and could not be understood by search parsers.